South Western Railway Launches Safe Way Home Campaign

Posters and announcements to support partnership with Missing People

Anyone in need of help will be encouraged to call the Missing People helpline. Picture: SWR

October 13, 2023

South Western Railway (SWR) has launched a new ‘Safe Way Home’ campaign to encourage anybody who is thinking of going missing, or is already missing, to the contact the Missing People helpline. 

The initiative comes from the partnership that the train operating company already has with the charity.

Posters across the network and announcements at larger stations throughout October will encourage people to contact the free and confidential Missing People helpline on 116 000.

There is a strong link between transport and missing people. Trains are a means by which people can go missing, taking one-way journeys away from home. Stations and trains can also be safe havens, with shelter and amenities such as Wi-Fi. 

Somebody in the UK goes missing every 90 seconds, with almost 170,000 people reported missing in the year 2021-22, of which nearly 70,000 were children. As not all missing people are reported, the true figure is likely to be higher. 

There are many reasons why people go missing, with the most common reasons for adults being financial problems, mental health issues, domestic abuse, relationship breakdowns, homelessness, and conditions such as dementia. 

In 2021, SWR became the first train operator in the country to partner with Missing People. Since then, the cost-of-living crisis has been exacerbating many of the reasons why people go missing.

It is hoped that the new campaign will help prevent people in crisis going missing and help people who are already missing find a safe way home to their loved ones or another place of safety, keeping people in crisis from harm and reuniting family and friends. 

A video about the ‘Safe Way Home’ campaign can be watched here. 

Peter Williams, Customer and Commercial Director of South Western Railway, said,

“We are committed to safeguarding vulnerable people on the railway, so we are proud to partner with Missing People on this important campaign. 

“The cost-of-living crisis is putting an even greater strain on many across society, including in the communities we serve. This campaign encourages anyone on our network who is missing or thinking of going missing to contact Missing People for support.  

“By partnering together, I hope that more people in crisis get the help that they need, keeping people safe and reuniting them with their loved ones.”  

Jo Youle OBE, Chief Executive of Missing People, added,“Missing People is delighted to partner with South Western Railway to reach people who may be in crisis, and to let them know confidential support exists. The links between mental health and going missing are clear. The risk of harm is acute for many whilst they are missing. 

“Together, we hope to help less people come to harm. The support of SWR, with awareness and vital funding, gives us the best chance of providing a safe way home for missing people.”