Cat Fronts Hounslow Borough Recycling Campaign

HypnoCat wants to stop unwanted electrical items ending up in landfill

Hypnocat plans to mesmerise you into recycling your electrical goods Hypnocat plans to mesmerise you into recycling your electrical goods

Related links

HGV Driver Shortage Impacting Bin Collections

Hounslow Council Launches Campaign Against Fly-tipping

Online Booking System Introduced for Recycling Centre

Brentford Wheelie Bin Protester Arrested


Sign up for an email newsletter from:,

A campaign to persuade residents of Hounslow borough to recycle more electrical products is being fronted by a fluffy pink cat.

HypnoCat is the mascot for the Recycle Your Electricals campaign, which is run by not-for-profit organisation Material Focus and is supported by Hounslow Council.

The campaign has been running UK-wide and Hounslow is one of a growing number of over 80 local authorities to participate in the mission to encourage residents to empty their cupboards and drawers of unwanted electrical items and recycle them.

On average, each person in the UK buys 3 new electrical items each year – that’s about 170 million items across the UK – and only a small number of electrical items already in the home, whether they’re broken or just unwanted, end up being recycled.

Over 155,000 tonnes of electrical waste is being lost to landfills, and up to 527 million small electrical items are being hoarded in UK homes, which could be reused to create life-saving medical equipment, new gadgets and more.

On scheduled recycling collection days in Hounslow, e-waste can be put into a carrier bag and presented alongside their recycling containers for collection. E-waste can include irons, cameras, kettles, toasters, hair dryers and more. If the item, plus its wire, can fit in a standard carrier bag, it can be collected.

If the item won’t fit in a standard carrier bag, it can be taken to a local Household Reuse and Recycling Centre. Partnering with TRAID, all residents in flats or houses can book a convenient home collection of unwanted small electrical items. You can make a booking online here or by calling 0208 733 2595.

Cllr Guy Lambert, Member for Highways, Recycling and Companies, said, “Participating in the Recycle Your Electricals campaign is more important now than ever for Hounslow. The Council already provides a weekly recycling collection of small electricals for kerbside properties and our partnership with TRAID has meant this service is now available for all Hounslow residents. We’ve joined this campaign to make sure more residents know that these options are available to them.”

Scott Butler, Executive Director at Material Focus, said, “Small, old electricals are one of the fastest growing waste streams, and we are throwing away valuable materials that are lost forever. These small, old, unwanted electricals contain 75% of materials that can be recycled or reused such as precious materials like gold, silver and copper.

“HypnoCat, our messenger for the campaign, will be providing step-by-step information on how to reuse and recycle old electricals. We want everyone to know that all old electricals - that’s everything with a plug, battery or cable - can be recycled. We are delighted to be working with Hounslow and are calling on residents to stop throwing away their old electricals, and instead recycle them.”

Like Reading Articles Like This? Help Us Produce More

This site remains committed to providing local community news and public interest journalism.

Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets.

We’ve always done that and won’t be changing, in fact we’d like to do more.

However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do.

We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area.

A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact and we can set up an alternative. All payments are made through a secure web site.

One-off donations are also appreciated. Choose The Amount You Wish To Contribute.

If you do support us in this way we’d be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor.

For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least one article a month with your logo appearing if supplied. If there is a specific community group or initiative you’d like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site.

October 1, 2021

Bookmark and Share