TfL Sells Off 'Chiswick Towers' Digital Billboards
Twin displays by the side of the M4 part of a £80 million deal
Two billboards outside Chiswick West London. Picture: Wildstone
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February 18, 2025
Transport for London (TfL) has sold off the ‘Chiswick Towers’ the twin digital billboard on the flyover approaching Chiswick Roundabout.
The disposal is part of a £80 million 99-year lease agreement with Wildstone, one of the world’s largest billboard companies for 13 sites across the capital.
Wildstone was responsible for the original design and build of the current towers back in 2013 and it now says it has plans to upgrade the billboards to make the sites more attractive to road users and advertisers.
Over one million vehicles per day are estimated to drive by the ad sites which also include digital panels on Euston Road underpass; Old Street roundabout AKA ‘Silicon Roundabout’ in East London; and Wandsworth roundabout, which is famous for its sci-fi looking advertising superstructure.
Other key billboard locations in this deal include arterial routes, such as the Leytonstone underpass and the A40 underpass in Ealing.
These 13 sites have been digitised and the media sales will be handled by incumbents Clear Channel, Global, JCDecaux and Ocean Outdoor.
The money raised by TfL can be reinvested in the transport network.
British outdoor advertising entrepreneur Damian Cox, Wildstone’s founder & Global CEO, said, “This acquisition reinforces Wildstone’s commitment to redefining digital outdoor advertising. We’re excited to bring fresh innovation to these iconic sites, working with talented architects to elevate their appeal to advertisers. A huge thank you to the incredibly dedicated team at TfL, without whom this project wouldn’t have been possible.”
Chris Reader, Head of Commercial Media at TfL, added, “We’re pleased to have worked with Wildstone in this long term agreement which will give advertisers the opportunity to reach thousands of people every day with innovative and creative designs. The money received through this work will be reinvested into the transport network, helping more people travel safely and efficiently across the city.”
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