Pop-up Shops Launch on Fulham's 'Temporary High Street'

Deli, bike shop and community space open at Lillie Road's West Brompton Crossing


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Following last year's launch of pop-up venue The Prince, a range of shops are now opening at 'temporary high street' West Brompton Crossing.

Located at the crossroads of Lillie Road, Seagrave Road and Empress Place, close to West Brompton station, the retail spaces aim to offer affordable and flexible retail spaces for emerging brands and new local talent.

The line-up of shops includes The Hoarder, a modern greengrocer & specialty coffee shop  Pedal Back Cycling
offering preloved cycles, spares, repairs, beer, coffee & cake.

There is also a dedicated community shop called The Crossing which can be used at no charge by local businesses, students and entrepreneurs for temporary takeovers and exhibitions.

West Brompton Crossing has been created by Earls Court Partnership Limited, which is a joint venture between Earls Court developer Capco and Transport for London. (TfL), which will enable the development of early phases of the Earls Court Masterplan.

They are keen to speak with any small, local, creative businesses who are interested in a residency at The Crossing. For more details on how to make use of the space please contact communityshop@westbromptoncrossing.com with your name, email, address, phone number & information about your business.

The new shops sit along the street from The Prince - the pop-up venue which was created by revitalising the former Princes of Wales pub, four adjoining buildings and the gardens in Empress Place.

The Prince is run by The Incipio Group, which is also behind numerous other pop-up venues including the Feast Canteen in Hammersmith's Kings Mall and the forthcoming Pergola Olympia London on the roof of the venue's car park.

As well as three bars and a woodland Pergola with space for 400 people, The Prince offers a range of restaurants - burger specialists Patty & Bun, modern Thai concept Begging Bowl Canteen, Foley’s Bao & Yakitori Grill, fried chicken restaurnat Coqfighter and independent coffee shop CanDo.

The premises making up West Brompton Crossing, stretching from 2 - 22 Lillie Road, were closed down by Capco and earmarked for demolition as part of the massive Earls Court development, but have since been temporarily revived due to the slump in the property market, which has led to slow sales and a fall of around 15% in the project's value.

A letter accompanying an application made last year to H&F Council from planning consultancy DP9 Ltd says: "The proposed temporary pop-up will bring eleven vacant commercial units back into use and provide a range of high street uses that will be available to the local community.

"The proposed temporary uses will create numerous job opportunities and the improvement to this local parade will improve the character and appearance of this part of Lillie Road for both the local community and visitors to enjoy."

The letter goes on to say that the temporary "pop-up" period for the whole parade, from 2 - 26 Lillie Road will be a "meanwhile" use during the interim period before redevelopment proposals for the buildings are finalised and secured.

September 7, 2018