huge increase in residents� knowledge"
Eighty-three per cent of Wandsworth residents feel well informed about
recycling a new poll has revealed. The study was carried out by MORI as
part of the Recycle Western Riverside (RWR) campaign to boost recycling
awareness among residents in four London boroughs.
RWR began working in partnership with Wandsworth, Hammersmith and Fulham,
Kensington and Chelsea and Lambeth councils in January 2003 to increase
recycling awareness and behaviour. The campaign provides technical advice
on developing new recycling and monitoring systems, local communications
such as advertising and PR, and public engagement via local events, door
stepping, and a school�s education programme.
RWR recently commissioned MORI to look at:
General awareness and understanding of recycling amongst local residents
Beliefs, attitudes and behaviours of residents
What people feel about recycling service provision
The results show a huge increase in residents� knowledge about what materials
can be recycled and how much recycling they actually do, compared to a
poll in 2002 just before the campaign began.
- 83% of Wandsworth now residents think recycling household rubbish is �very worthwhile�
- 83% of residents now feel �well informed� about what materials can and
cannot be recycled in their area � up from just 51% in 2002
of locals feel well informed about what the benefits of recycling are � an increase of 16% since 2002.
Since 2002, Wandsworth council has extended its recycling services, with
the introduction of orange sacks for residents with kerbside collections
and co-mingled recycling bins on estates, making it much easier for residents
to recycle. The research shows that improved services are the main reason
why people recycle more than before; 78% of people now say they recycle �everything� or �a lot�, compared to 45% in 2002.
Accessibility of recycling facilities is a key factor and 76% of residents
surveyed say they are �fairly� or �very� satisfied with the accessibility
of recycling services provided by the council � a third more than in 2002.
Jason Tomlins of Western Riverside Waste Authority says: �These latest
MORI results midway through the RWR campaign show a marked increase in
people�s recycling habits and demonstrate that improved recycling provisions,
backed up by a well resourced education and communication programme, generates
Wandsworth Council's cabinet member for the environment Kathy Tracey said: "It's great that people are now so enthusiastic about recycling and
the services we provide. We will continue to look for ways of making our
services even more accessible. "Every year, more and more of our
waste in Wandsworth is being recycled. That is a tribute to the commitment
of our residents. We still have some tough targets to achieve next year
and will be working closely with RWR to boost take-up of services even
May 19, 2005